Creps participated in Estée Lauder’s Tech Day of Pink in 2022 and for 2023, Creps is going bigger and better to bring the community of Indiana County together. All photos posted to social media with the hashtags #TechinPink2023 and #TimeToEndBreastCancer will be making a difference as Estée Lauder will donate money for each post.

Flyers went out to all Creps and Hi-Tech customers along with local businesses. These businesses purchased Pink Company Kits and Survivor Kits from Creps to show their support for breast cancer research and fighters. All proceeds will be donated to breast cancer research.

Some items included in the kits are a selfie picture frame, a backdrop for photos with a white ribbon to write names of those who fought breast cancer, a yard sign, and an in honor of sign. We created a landing page for these businesses to access more info and purchase their kits. I absolutely loved creating this campaign with the marketing team and designing the signage.

An email blast and physical letter were also sent out to the community. Businesses filled out an order form and called to place their orders.